Hulu.com Caught on the Razor’s Edge – Join the Movement Online but Stay in Control

AdAge Mediaworks’ Brian Steinberg writes that Hulu.com, the on-line video site backed by NBC Universal and News Corp. is exploring (as so many are) the best way to harness the power of the internet. But as with much of the world tapping into this platform frontier, getting the balance of being open to the [...]

Friday Stuffs – OMG, Could They Be More Boring?

I realize all the major TV companies are still trying to work out their digital offerings, but what I can’t understand is the apparent lack of attention to the quality of ads being served up. What demographic are they trying to speak to? Do they think the current ads are engaging their targeted audiences? [...]