Pepperidge Farm Goes all Social on Us – With Cookies!

Now, this one strikes me as a stretch.  Pepperidge Farm wants to get in on the social media da kine by creating their own social network web site, artofthecookie.com.  The web site, part of a larger campaign “connecting through cookies” is meant, as Stuart  Elliott reports in a New York Times article, to help women improve [...]

MC Hammer Creates Online Community for Dancers

Eliot Van Buskirk at Wired reports that MC Hammer is starting his own social network website,  DanceJam. Hammer’s site will combine the popularity of dance with the important web principle of creating community to provide what is now standard social network capabilities along with dance related features including dance tutorials and dance contests.