Now, this one strikes me as a stretch. Pepperidge Farm wants to get in on the social media da kine by creating their own social network web site, artofthecookie.com. The web site, part of a larger campaign “connecting through cookies” is meant, as Stuart Elliott reports in a New York Times article, to help women improve their social lives. Michael Siomn, VP and GM at Pepperisdge Farm snacks division in Norwalk, CT says the initiative is based on a desire to move from one-way communication to having a dialogue with consumers. Who knows, maybe they will hit a nerve and women across the country will love being a part of this cosy tea party and feel their lives are enriched – over a cookie. What do you think?
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