AdAge Mediaworks’ Brian Steinberg writes that Hulu.com, the on-line video site backed by NBC Universal and News Corp. is exploring (as so many are) the best way to harness the power of the internet. But as with much of the world tapping into this platform frontier, getting the balance of being open to the principles guiding the web and yet wanting to stay in control can make for quite the razor’s edge. The site will not allow for user-generated content uploads or sharing – this is a straight brand purity site.
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