Pepperidge Farm Goes all Social on Us – With Cookies!

Now, this one strikes me as a stretch.  Pepperidge Farm wants to get in on the social media da kine by creating their own social network web site, artofthecookie.com.  The web site, part of a larger campaign “connecting through cookies” is meant, as Stuart  Elliott reports in a New York Times article, to help women improve [...]

Amazon Unveils Electronic e-Book Kindle – But Will Screen Tired Eyes Make the Switch

Catherine McCarthy of C/Net News.com reports, today, at the New York Press Conference held at New York’s W Hotel in Union Square, Amazon unveiled it’s new digital book reader, Kindle.  Weighing in at 10.3 ounces, less than a paper back, and selling for $399, Amazon hopes to move analog book readers to digital books.  Over 90,000 titles [...]

MC Hammer Creates Online Community for Dancers

Eliot Van Buskirk at Wired reports that MC Hammer is starting his own social network website,  DanceJam. Hammer’s site will combine the popularity of dance with the important web principle of creating community to provide what is now standard social network capabilities along with dance related features including dance tutorials and dance contests.

Hulu.com Caught on the Razor’s Edge – Join the Movement Online but Stay in Control

AdAge Mediaworks’ Brian Steinberg writes that Hulu.com, the on-line video site backed by NBC Universal and News Corp. is exploring (as so many are) the best way to harness the power of the internet. But as with much of the world tapping into this platform frontier, getting the balance of being open to the [...]

OOPS! Netflix Leaves Mac Users Out in the Cold – Wrong Way to Do Cross Platform

Netflix, in its desire to stay ahead of the pack has started offering their customers “Watch Instantly” service making 5,000 plus movies and TV show episodes available online – but only if you are PC owner. It’s a no go for anyone with a Mac. Now, I am happy that Netflix has made [...]