I realize all the major TV companies are still trying to work out their digital offerings, but what I can’t understand is the apparent lack of attention to the quality of ads being served up. What demographic are they trying to speak to? Do they think the current ads are engaging their targeted audiences? I don’t know about you, but with the exception of a rare ad I just turn the sound off and count to 30 – they are just SO drab and dull. Ad Age TV Editor Brian Steinberg in his article, Dissecting “Grey’s Anatomy” gives marketers advice to determine the best showcase for their ads and products. How about putting some quality attention on the web spots?
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